Data warehousing and business intelligence for e-Commerce / Alan R. Simon & Steven L. Shaffer.

By:

Simon, Alan R

Contributor(s):

text

Media type:

computer

Carrier type:

online resource

ISBN:

0585457115
9780585457116
0080491022
9780080491028
9781558607132
1558607137
1281007196
9781281007193

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Data warehousing and business intelligence for e-Commerce.LOC classification:

HF5548.32 .S56 2001eb

Online resources:

Contents:

Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions.

Summary: You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati.

Item type:

eBooks

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Includes index.

Print version record.

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati.

Includes bibliographical references and index.

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