Marketing and multicultural diversity [electronic resource] / edited by C.P. Rao.
Series: New perspectives in marketing seriesPublication details: Aldershot, England : Burlington, VT : Ashgate, c2006.Description: xii, 275 p. : illISBN:- 0754643263 (alk. paper)
- 658.8/02 22
- HF5415.32 .M37 2006eb

Includes bibliographical references (p. [265]-268) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.