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Public relations in China : building and defending your brand in the PRC / David Wolf.

By: Contributor(s): Series: Palgrave pocket consultantsPublisher: New York : Palgrave Macmillan, 2015Description: 1 online resource (239 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781137483799
  • 9781137483812 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Public relations in China : building and defending your brand in the PRC.DDC classification:
  • 659.20951 23
LOC classification:
  • HD59.6.C6 W65 2015eb
Online resources:
Contents:
Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China.
Item type: eBooks
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Includes bibliographical references and index.

Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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