Includes bibliographical references and index.

Enhancing the competitive advantage of libraries through social media marketing / Tom Kwanya, Christine Stilwell -- The potential and utilization of social media in library and information centres / Olugbade Oladokun -- Social media application and the library: an expository discourse / P. Adesola Adekunle, Grace Omolara Olla -- The role of social media in libraries / Rachel Ronke Ojo -- Application of Web 2.0 tools in libraries in Africa: a reality check / Tom Kwanya, Christine Stilwell -- Social networking and the promotion of library services: what does the future hold? / Halimah Odunayo Amuda -- The role of social media and social networking in information service provision: a practical view / Edeama O. Onwuchekwa -- The social library: integrating social networking into library reference services / Ganiyu Ojo Adigun, Adebayo Muritala Adegbore, Halimah Odunayo Amuda -- Use of social media in marketing library and information services in Nigeria libraries / Stella C. Nduka -- Social media as weapon of mass instruction in training library and information science students / Oluwatomisin Temitope Akinola -- Social media and academic performance of library and information science undergraduates: a case study of selected tertiary institutions in Kwara State, Ilorin / Deborah Ajibola Ogunleye -- Usage of Facebook by library and information science female undergraduate students in selected Nigerian universities / Justina B. Babatunde, Adeyinka Tella -- Strategic planning for social media in libraries: the case of Zimbabwe / Esabel Maisiri, Elisha Mupaikwa, Similo Ngwenya -- Awareness and use of social media: a case study of Alagappa University / S. Thanuskodi, A. Alagu -- The impact of social media to library services in digital environment / Adeyinka Tella, Evelyn O. Akinboro -- Impact of social media on information professionals: prospects and challenges / Priti Jain -- Libraries at the crossroads: challenges of serving library users in a social media environment--ethical considerations / Akakandelwa Akakandelwa -- Ethical issues arising from social media use in libraries / Seun Paul Olura, Taofeeqat Soluoku, Yetunde Lola Akolade.

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"This book discusses the integration of digital social networking into library practices, highlighting the advantages and challenges faced by libraries in the application of social media"--Provided by publisher.

Also available in print.

Mode of access: World Wide Web.

Description based on title screen (IGI Global, viewed 05/16/2015).