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1. BOOKS
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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noèel Kapferer, Vincent Bastien. by
Edition: Third edition.
Publisher: London, United Kingdom ; New York, NY, USA : Kogan Page, 2025
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD9999.L852 K37 2025.

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The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex. by Publisher: New York : Spiegel & Grau, 2017
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5823 .E88 2017.

3. BOOKS
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Planning and managing public relations campaigns : a strategic approach / Anne Gregory. by Series: PR in practice
Edition: Fourth edition.
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .G686 2015.

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Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and J.P. Kuehlwein. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1255 .S392 2015.

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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / Daniel Rowles. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .R69 2014.

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Understanding social media : how to create a plan for your business that works / Damian Ryan. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .R9324 2015.

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8. BOOKS
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by
Edition: Third edition.
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .R93 2014.

9. BOOKS
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The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: Second edition]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .R92 2014.

10. BOOKS
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Twitter is not a strategy : rediscovering the art of brand marketing / Tom Doctoroff. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1255 .D63 2014.

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