Strategic research and political communications for NGOs [electronic resource] : initiating policy change / Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India.

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Publication details: New Delhi ; London : SAGE, c2009.Description: 1 online resource (xvii, 178 p.) : illISBN:

9788132108146 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

659.2 23

LOC classification:

JZ4841 .S77 2009

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Summary: This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector.

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eBooks

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Includes bibliographical references.

This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector.

Specialized.

Description based on print version record.