Includes bibliographical references and index.

Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu -- A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van Grembergen -- Evaluation of B2B pharmaceutical supply chain in Australia / Chad Lin, Geoffrey Jalleh -- A general evolution mechanism model for e-commerce network / Zhihong Tian, Zhenji Zhang, Xiaolan Guan -- Predicting low-carbon travel behavior: a modified theory of planned behavior model from Taiwan / Nae-Wen Kuo, You-Yu Dai -- Branding cultural analogues in virtual communities / Robert Pennington -- The relationship between online reviews, brand trust, and willingness to buy / V. Cheng, J. Rhodes, P. Lok -- Digital marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury -- Purchase-based targeted advertising: a competitive analysis / Jianqiang Zhang, Weijun Zhong, Shue Mei -- Electronic commerce and change in management accounting practices in an Egyptian organization / Mayada A. Youssef -- An investigation into the factors affecting e-commerce adoption decisions by SMEs: a study in Saudi Arabia / Sabah Abdullah Al-Somali, Roya Gholami, Ben Clegg.

Restricted to subscribers or individual electronic text purchasers.

"This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--Provided by publisher.

Also available in print.

Mode of access: World Wide Web.

Description based on title screen (IGI Global, viewed 04/18/2015).