E-commerce adoption and small business in the global marketplace [electronic resource] : tools for optimization / [edited by] Brychan Thomas, Geoff Simmons.

Contributor(s):

Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2010.Description: electronic texts (xxv, 343 p. : ill.) : digital filesISBN:

9781605669991 (ebook)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: No titleDDC classification:

658.8/72 22

LOC classification:

HF5548.32 .E217 2010e

Online resources:

Click here to access online

Available additional physical forms:

Also available in print.

Contents:

1. Facilitating e-commerce adoption / Marta Raus, Roman Boutellier -- 2. E-commerce trading patterns within the SME sector / Paul Jones, Gary Packham, David Pickernell, Paul Beynon-Davies -- 3. E-crime and non-compliance with government regulations on e-commerce / M.E. Kyobe -- 4. Determinants of e-commerce adoption among small and medium-sized enterprises in Malaysia / Sim Hua, Modapothala Rajesh, Lau Theng -- 5. E-commerce and small and medium-sized enterprises in S.E. Wales / Brychan Thomas, Geoff Simmons, Gary Packham, Christopher Miller -- 6. The effectiveness of internet portals on the e-commerce activities of rural SME business owners / John Sanders, Laura Galloway, David Deakins -- 7. Internet marketing and SMEs / Daniel Doiron -- 8. Small business sales growth and internationalization links to web site functions in the United Kingdom / Robert Williams, Gary Packham, Brychan Thomas, Piers Thompson -- 9. ICT opportunities unlimited / Ingrid Wakkee, Peter van der Sijde -- 10. E-business among ethnic minority businesses / Martin Beckinsale -- 11. The 'knock-on' effect of e-business upon graphic design SMEs in South Wales / Lyndon Murphy, Joanna Jones, Huw Swayne, Brychan Thomas -- 12. Electronic customer relationship management and SME marketing practice / Fiona McMahon, Aodheen O'Donnell -- 13. Understanding the factors affecting the adoption of e-marketing by small business enterprises / Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa --

14. Multichannel integration for small and medium retailers / Daniela Andreini -- 15. E-fulfilment and offshore centres / Simon McCarthy, Brychan Thomas, Geoff Simmons.

Abstract: This book focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study--Provided by publisher.

Item type:

eBooks

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Includes bibliographical references and index.

14. Multichannel integration for small and medium retailers / Daniela Andreini -- 15. E-fulfilment and offshore centres / Simon McCarthy, Brychan Thomas, Geoff Simmons.

Restricted to subscribers or individual electronic text purchasers.

This book focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study--Provided by publisher.

Also available in print.

Mode of access: World Wide Web.

Title from ebook home page (viewed on Aug. 1, 2010).