Squeezed [electronic resource] : what you don't know about orange juice / Alissa Hamilton.
Series: Yale agrarian studiesPublication details: New Haven : Yale University Press, c2009.Description: xxvii, 247 p., [8] p. of plates : illISBN:- 9780300124712 (hardcover : alk. paper)
- 0300124716 (hardcover : alk. paper)
- 338.4/766363 22
- 338.47641343109759 22
- HD9348.5.O723 H35 2009eb
eBooks
Includes bibliographical references (p. [215]-232) and index.
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.