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1. BOOKS
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Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim. by
Edition: 2nd Edition.
Publisher: New York : Routledge, ©2021
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .K558 2021.

2. BOOKS
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The public relations writer's handbook / Whitney Lehmann. by Publisher: New York, NY : Routledge, ©2020
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .L44 2020.

3. BOOKS
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. by
Edition: Eighth Edition.
Publisher: Hoboken, NJ : Wiley, ©2022
Other title:
  • New rules of marketing and PR
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .S393 2022.

4. BOOKS
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The public relations handbook / edited by Alison Theaker. by Series: Media practice
Edition: Sixth Edition.
Publisher: London ; New York : Routledge, ©2021
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .T474 2021.

5. BOOKS
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Digital strategies : data-driven public relations, marketing, and advertising / Regina Luttrell, Susan F. Emerick, Adrienne Wallace. by Publisher: New York, New York ; Oxford, England : Oxford University Press, ©2022Copyright date: ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.125 .L88 2022.

6. BOOKS
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Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. by
Edition: Third edition.
Publisher: Lanham : Rowman & Littlefield, ©2021
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .Q46 2021.

7. BOOKS
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8. BOOKS
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Corporate social responsibility, public relations & community development : emerging perspectives from Southeast Asia / Marianne D. Sison and Zeny Sarabia-Panol. by Series: Routledge new directions in public relations and communication researchPublisher: New York : Routledge, 2019
Other title:
  • Corporate social responsibility, public relations and community development
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD60.5.S644 S57 2019.

9. BOOKS
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Social media management : persuasion in networked culture / Ben Shields. by Publisher: New York : Oxford University Press, [2017]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .S5334 2017.

10. BOOKS
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Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton. by
Edition: First edition.
Publisher: Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .H436 2016.

11. BOOKS
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Shapeholders : business success in the age of activism / Mark Kennedy. by Series: Columbia Business School publishingPublisher: New York : Columbia University Press, [2017]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD60 .K48195 2017.

12. BOOKS
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Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Martin Sorrell. by Publisher: London, United Kingdom ; Philadelphia, PA : Kogan Page, 2015
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5837 .R64 2015.

13. BOOKS
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Planning and managing public relations campaigns : a strategic approach / Anne Gregory. by Series: PR in practice
Edition: Fourth edition.
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .G686 2015.

14. BOOKS
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Internal communications : a manual for practitioners / Liam FitzPatrick and Klavs Valskov. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD30.3 .F554 2014.

15. BOOKS
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Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. by Lanham, Maryland : Rowman & Littlefield, 2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .Q46 2016.

16. BOOKS
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The PR professional's handbook : powerful, practical communications / Caroline Black. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .B557 2014.

17. BOOKS
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18. eBooks
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Making social work news [electronic resource] / Meryl Aldridge. by
Publication details: London ; New York : Routledge, 1994
Online resources:
Availability: No items available.

19. eBooks
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20. eBooks
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