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Handbook of research on retailer-consumer relationship development / Fabio Musso and Elena Druica, editors.

Contributor(s): Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2014]Description: PDFs (589 pages)Content type:
  • text
Media type:
  • electronic
Carrier type:
  • online resource
ISBN:
  • 9781466660755
Subject(s): Genre/Form: Additional physical formats: No title; Print version:: No titleDDC classification:
  • 658.8/12 23
LOC classification:
  • HF5429 .H2833 2014e
Online resources: Available additional physical forms:
  • Also available in print.
Contents:
Customer perceived values and consumer decisions: an explanatory model / Philip Y. K. Cheng -- Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: a literature review / Isabella Maggioni -- Shopping well-being and ill-being: toward an integrated model / Dong-Jin Lee, Grace B. Yu, M. Joseph Sirgy, Ahmet Ekici, Eda Gurel-Atay, Kenneth D. Bahn -- Understanding consumers' behaviour change in uncertainty conditions: a psychological perspective / Amalia Dutu -- Customer store loyalty: process, explanation chain, and moderating factors / Arturo Z. V�asquez-P�arraga, Miguel �Angel Sahag�un, Pablo Jos�e Escobedo -- Evolving the private label role in the retailer-customer relationship: antecedents and impact of premium private labels on customer loyalty to the retailer / Elisa Martinelli, Donata Tania Vergura -- The mechanisms for the emergence and evolution of retail formats / Barbara Borusiak -- Critical reflections on the decline of the UK High Street: exploratory conceptual research into the role of the service encounter / Jason J. Turner, Toni Gardner -- City trees and consumer response in retail business districts / Kathleen L. Wolf -- The coffee shop and customer experience: a study of the U.S. market / Patrizia de Luca, Giovanna Pegan -- A new systems perspective in retail service marketing / Sergio Barile, Marialuisa Saviano -- Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles / Ana Isabel Jim�enez-Zarco, Mar�ia Pilar Mart�inez-Ruiz, Alicia Izquierdo-Yusta -- Atmosphere as a store communication tool / Sanda Renko -- The use of sensorial marketing in stores: attracting clients through their senses / M�onica G�omez Su�arez, Cristina Garc�ia Gumiel -- Frontline employees' self-perception of ageism, sexism, and lookism: comparative analyses of prejudice and discrimination in fashion and food retailing / Mirian Palmeira -- A dilemma for retailers: how to make store surveillance secure and appealing to shoppers / Angelo Bonfanti -- Retailer-non-profit organization (NPO) partnerships: building trust with socially conscious consumers / Janice Rudkowski -- Engaging social movements in developing innovative retail business models / Roberta Sebastiani, Francesca Montagnini -- Meanings and implications of corporate social responsibility and branding in grocer retailers: a comparative study over Italy and the UK / Elena Candelo, Cecilia Casalegno, Chiara Civera -- An Exploratory study of client-vendor relationships for predicting the effects of advanced technology-based retail scenarios / Eleonora Pantano, Harry Timmermans -- Retail innovativeness: importance of ICT and impact on consumer behaviour / Irene Gil Saura, Mar�ia Eugenia Ruiz Molina, Gloria Berenguer Contr�i -- Retailer-customers relationships in the online setting: an empirical investigation to overcome privacy concerns and improve information sharing / Sandro Castaldo, Monica Grosso -- Retail and social media marketing: innovation in the relationship between retailers and consumers / Francesca Negri -- Singapore's online retail deviants: analyzing the rise of blogshops' power / Ronan de Kervenoael, Alan Hallsworth, David Tng -- Is multichannel integration in retailing a source of competitive advantage?: a consumer perspective / Daniela Andreini, Giuseppe Pedeliento -- About the challenges to start e-commerce activity in SMEs: push-pull effects / Rauno Rusko, Joni Pekkala.
Abstract: "This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--Provided by publisher.
Item type: eBooks
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Includes bibliographical references.

Customer perceived values and consumer decisions: an explanatory model / Philip Y. K. Cheng -- Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: a literature review / Isabella Maggioni -- Shopping well-being and ill-being: toward an integrated model / Dong-Jin Lee, Grace B. Yu, M. Joseph Sirgy, Ahmet Ekici, Eda Gurel-Atay, Kenneth D. Bahn -- Understanding consumers' behaviour change in uncertainty conditions: a psychological perspective / Amalia Dutu -- Customer store loyalty: process, explanation chain, and moderating factors / Arturo Z. V�asquez-P�arraga, Miguel �Angel Sahag�un, Pablo Jos�e Escobedo -- Evolving the private label role in the retailer-customer relationship: antecedents and impact of premium private labels on customer loyalty to the retailer / Elisa Martinelli, Donata Tania Vergura -- The mechanisms for the emergence and evolution of retail formats / Barbara Borusiak -- Critical reflections on the decline of the UK High Street: exploratory conceptual research into the role of the service encounter / Jason J. Turner, Toni Gardner -- City trees and consumer response in retail business districts / Kathleen L. Wolf -- The coffee shop and customer experience: a study of the U.S. market / Patrizia de Luca, Giovanna Pegan -- A new systems perspective in retail service marketing / Sergio Barile, Marialuisa Saviano -- Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles / Ana Isabel Jim�enez-Zarco, Mar�ia Pilar Mart�inez-Ruiz, Alicia Izquierdo-Yusta -- Atmosphere as a store communication tool / Sanda Renko -- The use of sensorial marketing in stores: attracting clients through their senses / M�onica G�omez Su�arez, Cristina Garc�ia Gumiel -- Frontline employees' self-perception of ageism, sexism, and lookism: comparative analyses of prejudice and discrimination in fashion and food retailing / Mirian Palmeira -- A dilemma for retailers: how to make store surveillance secure and appealing to shoppers / Angelo Bonfanti -- Retailer-non-profit organization (NPO) partnerships: building trust with socially conscious consumers / Janice Rudkowski -- Engaging social movements in developing innovative retail business models / Roberta Sebastiani, Francesca Montagnini -- Meanings and implications of corporate social responsibility and branding in grocer retailers: a comparative study over Italy and the UK / Elena Candelo, Cecilia Casalegno, Chiara Civera -- An Exploratory study of client-vendor relationships for predicting the effects of advanced technology-based retail scenarios / Eleonora Pantano, Harry Timmermans -- Retail innovativeness: importance of ICT and impact on consumer behaviour / Irene Gil Saura, Mar�ia Eugenia Ruiz Molina, Gloria Berenguer Contr�i -- Retailer-customers relationships in the online setting: an empirical investigation to overcome privacy concerns and improve information sharing / Sandro Castaldo, Monica Grosso -- Retail and social media marketing: innovation in the relationship between retailers and consumers / Francesca Negri -- Singapore's online retail deviants: analyzing the rise of blogshops' power / Ronan de Kervenoael, Alan Hallsworth, David Tng -- Is multichannel integration in retailing a source of competitive advantage?: a consumer perspective / Daniela Andreini, Giuseppe Pedeliento -- About the challenges to start e-commerce activity in SMEs: push-pull effects / Rauno Rusko, Joni Pekkala.

Restricted to subscribers or individual electronic text purchasers.

"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--Provided by publisher.

Also available in print.

Mode of access: World Wide Web.

Description based on title screen (IGI Global, viewed 07/18/2014).

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