000			04639nam a22004935i 4500
001			978-0-306-48567-1
003			DE-He213
005			20160614135059.0
007			cr nn 008mamaa
008			121009s2005 xxu| s |||| 0|eng d
020			_a9780306485671 _9978-0-306-48567-1
024	7		_a10.1007/978-0-306-48567-1 _2doi
049			_aAlfaisal Main Library
050		4	_aRA1-1270
072		7	_aMBN _2bicssc
072		7	_aMED078000 _2bisacsh
082	0	4	_a613 _223
082	0	4	_a614 _223
100	1		_aGambescia, Stephen F. _eauthor.
245	1	0	_aManaging A Public Speaker Bureau _h[electronic resource] : _bA Manual for Health and Human Services Organizations / _cby Stephen F. Gambescia, Evelyn González-McDevitt.
264		1	_aBoston, MA : _bSpringer US : _bImprint: Springer, _c2005.
300			_aXVIII, 124 p. 39 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aOne The Purpose of Your Organization’s Public Speaker Bureau -- Two Creating Your Promotional Material -- Unique Identifier -- Aesthetically Attractive -- Benefits Statement -- List of Topics -- Speaker Request Form -- Procedures, Policies, and Conditions -- Other Information -- Three Recruiting Speakers for Your Speaker Bureau -- Speaker Characterisitics -- Recruitment Is a Process -- Four Orienting and Training Your Speakers -- Topical and Issue Areas -- Public Speaking Techniques -- Logistics Training for Your Speaker -- Formal Public Speaker Bureau Trainings -- Five Tools and Resources for Your Speakers -- Resources -- Educational Tools -- Equipment -- Six Publicizing Your Public Speaker Bureau -- News Releases -- Homepage on the World Wide Web -- Direct Mail -- “What Else?” Marketing -- Speakers’ Marketing -- Seven Coordinating Requests from Your Constituents -- Processing Your Speaker Bureau Requests -- Interaction with the Group’s Contact/Coordinator -- Eight Securing a Speaker for an Engagement -- Confirming the Speaker Request -- Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement -- Nine Evaluating Your Public Speaker Bureau Program -- Overall Program Evaluation -- Other Speaker Evaluation Questions -- Evaluating the Site and Site Coordinator -- Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program -- Designing an Evaluation Program for Your Speakers Bureau -- Balancing Systematic and Informal Evaluations -- Ten Summary and Final Tips for Success.
520			_aWhen health and human services organizations (new, established, or mature) engage in a strategic planning process, invariably the suggestion is made to offer a public speaker bureau to support their mission. As a pro­ fessional in the health and human services field, you probably have encoun­ tered, to some degree, the services provided by an organization's speak­ ers bureau. You have heard speakers representing organizations or you may have been a staff or volunteer speaker for an organization. Public speaker bureaus are ubiquitous. Providing a public speaker bureau usually makes sense. It provides an easy and relatively inexpensive way to impart useful information to your constituents or the public, or serve as a marketing or fundraising tool. A public speaker bureau can increase your visibility in the communities that you serve or would like to serve. Throughout our score of years of experience in the health and human services fields, we were struck by the lack of attention given to most organ­ izations' public speaker bureaus. Again, while most organizations felt the need to have a speakers bureau, relatively little attention was given to the management and evaluation of this service. In fact, few organizations spent quality time determining whether or not a public speaker bureau was, indeed, needed and, if so, what should be its strategic purpose in serving the mission of the organization.
650		0	_aMedicine.
650		0	_aPublic health.
650		0	_aHealth informatics.
650	1	4	_aMedicine & Public Health.
650	2	4	_aPublic Health.
650	2	4	_aHealth Informatics.
655		7	_aElectronic books. _2local
700	1		_aGonzález-McDevitt, Evelyn. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781475709858
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://dx.doi.org/10.1007/978-0-306-48567-1
912			_aZDB-2-SME
942			_2lcc _cEBOOKS
999			_c242827 _d242827