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020			_a9783319241845 _9978-3-319-24184-5
024	7		_a10.1007/978-3-319-24184-5 _2doi
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050		4	_aHF5410-5417.5
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245	1	0	_aLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing _h[electronic resource] : _bProceedings of the 2013 World Marketing Congress / _cedited by Colin Campbell, Junzhao Jonathon Ma.
250			_a1st ed. 2016.
264		1	_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2016.
300			_aXXXII, 922 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
520			_aThis volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650		0	_aBusiness.
650		0	_aMarketing.
650		0	_aLeadership.
650		0	_aSales management.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
650	2	4	_aBusiness Strategy/Leadership.
650	2	4	_aSales/Distribution.
655		7	_aElectronic books. _2local
700	1		_aCampbell, Colin. _eeditor.
700	1		_aMa, Junzhao Jonathon. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783319241821
830		0	_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://dx.doi.org/10.1007/978-3-319-24184-5
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