000 03865nam a22005175i 4500
001 978-3-319-15329-2
003 DE-He213
005 20160615101715.0
007 cr nn 008mamaa
008 150401s2015 gw | s |||| 0|eng d
020 _a9783319153292
_9978-3-319-15329-2
024 7 _a10.1007/978-3-319-15329-2
_2doi
049 _aAlfaisal Main Library
050 4 _aHF1021-1027
072 7 _aRGCM
_2bicssc
072 7 _aSCI030000
_2bisacsh
082 0 4 _a330.9
_223
245 1 0 _aInter-Regional Place Branding
_h[electronic resource] :
_bBest Practices, Challenges and Solutions /
_cedited by Sebastian Zenker, Björn P. Jacobsen.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aXII, 184 p. 11 illus., 6 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aInter-regional place branding and the role of so-called meta-brands -- The relationship between different levels of place for place branding -- A co-operative approach to local and regional development -- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce -- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement -- Cross-border place branding: the perception of citizens -- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development -- Best Practices of Cross-border Place Branding in Europe -- Reaching a “Critical Mass”: Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada -- Cross-border Place Branding: “Zooming in” the potential case of North of Portugal and Galicia -- One regional marketing project, two and a half regions – evaluating marketing activities of regions with respect to different stakeholder perspectives -- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region.
520 _aThis book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.
650 0 _aGeography.
650 0 _aEconomic geography.
650 0 _aEnvironmental economics.
650 0 _aRegional economics.
650 0 _aSpatial economics.
650 1 4 _aGeography.
650 2 4 _aEconomic Geography.
650 2 4 _aRegional/Spatial Science.
650 2 4 _aEnvironmental Economics.
655 7 _aElectronic books.
_2local
700 1 _aZenker, Sebastian.
_eeditor.
700 1 _aJacobsen, Björn P.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783319153285
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://dx.doi.org/10.1007/978-3-319-15329-2
912 _aZDB-2-EES
942 _2lcc
_cEBOOKS
999 _c264261
_d264261