| 000 | 02667nam a22004695i 4500 | ||
|---|---|---|---|
| 001 | 978-3-531-92256-0 | ||
| 003 | DE-He213 | ||
| 005 | 20160615111658.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 110503s2010 gw | s |||| 0|eng d | ||
| 020 |
_a9783531922560 _9978-3-531-92256-0 |
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| 024 | 7 |
_a10.1007/978-3-531-92256-0 _2doi |
|
| 049 | _aAlfaisal Main Library | ||
| 050 | 4 | _aHM401-1281 | |
| 072 | 7 |
_aJHB _2bicssc |
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| 072 | 7 |
_aSOC026000 _2bisacsh |
|
| 082 | 0 | 4 |
_a301 _223 |
| 100 | 1 |
_aMahrt, Merja. _eauthor. |
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| 245 | 1 | 0 |
_aValues of German Media Users _h[electronic resource] : _b1986 – 2007 / _cby Merja Mahrt. |
| 264 | 1 |
_aWiesbaden : _bVS Verlag für Sozialwissenschaften, _c2010. |
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| 300 |
_a148 p. 9 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aWhat Are Values? -- Aim and Scope of the Study -- Audience Values and Media Use -- Values and Media Use among the Highly Educated -- Values and Genre Preferences -- Channel Loyalty and Genre Preferences -- Conclusion. | |
| 520 | _aValues are central concepts across all social sciences. Communication and media research, however, has not systematically contributed to the field. Merja Mahrt addresses questions on the relationship between mediated value patterns and values of the audience. What role do values play in selective exposure? How are genre and channel preferences intertwined with individual values? What changes does the drastic expansion of a media system bring about? The author analyzes large-scale representative surveys, covering German media users from 1986 to 2007. She finds patterns linking social and materialist values with preferences and usages of print and electronic media. Implications for the role of values in behavior and in media planning are discussed. This book is essential reading for researchers and students from the social sciences, in particular communication and media sciences, interested in a deeper understanding of values. | ||
| 650 | 0 | _aSocial sciences. | |
| 650 | 0 | _aSociology. | |
| 650 | 0 | _aCommunication. | |
| 650 | 1 | 4 | _aSocial Sciences. |
| 650 | 2 | 4 | _aSociology, general. |
| 650 | 2 | 4 | _aCommunication Studies. |
| 655 | 7 |
_aElectronic books. _2local |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783531172996 |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://dx.doi.org/10.1007/978-3-531-92256-0 |
| 912 | _aZDB-2-SHU | ||
| 942 |
_2lcc _cEBOOKS |
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| 999 |
_c292521 _d292521 |
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