| 000 | 01654cam a22003618i 4500 | ||
|---|---|---|---|
| 001 | 18963538 | ||
| 003 | US-DLC | ||
| 005 | 20161026151809.0 | ||
| 008 | 160205s2016 enk b 001 0 eng | ||
| 010 | _a 2016000593 | ||
| 020 | _a9780199757398 (pbk. : alk. paper) | ||
| 020 | _z9780190606459 (updf) | ||
| 020 | _z9780190606466 (epub) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aRA427 _b.E92 2016 |
| 082 | 0 | 0 |
_a362.1068/8 _223 |
| 100 | 1 |
_aEvans, W. Douglas, _eauthor. |
|
| 245 | 1 | 0 |
_aSocial marketing research for global public health : _bmethods and technologies / _cW. Douglas Evans, PhD. |
| 263 | _a1606 | ||
| 264 | 1 |
_aOxford ; _aNew York : _bOxford University Press, _c[2016] |
|
| 300 | _apages cm | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research. | |
| 650 | 0 |
_aPublic health _xMarketing. |
|
| 650 | 0 | _aSocial marketing. | |
| 942 |
_2lcc _cBOOKS |
||
| 260 | _c[2016] | ||
| 999 |
_c311205 _d311205 |
||