000			01738cam a22003498i 4500
001			18395238
003			US-DLC
005			20161026152330.0
008			141204s2015 nyu b 001 0 eng
010			_a 2014047176
020			_a9780765646132
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD30.4 _b.H29 2015
100	1		_aHair, Joseph F.
245	1	0	_aEssentials of business research methods / _cby Joseph Hair, Mary Celsi, Arthur Money, Phillip Samouel, Michael Page.
250			_a3rd edition.
263			_a1507
264		1	_aNew York : _bRoutledge, _c2015.
300			_apages cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
650		0	_aBusiness _xResearch.
655		0	_2local _94 _aPrint books.
775	0	8	_iRevision of: _tEssentials of business research methods _dHoboken, NJ : Wiley, c2003
942			_2lcc _cBOOKS
049			_aAlfaisal Main Library
260			_c2015.
999			_c312115 _d312115