000			01602cam a2200361 a 4500
001			EDZ0000085662
003			StDuBDS
005			20161031105116.0
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007			cr |||||||||||
008			120523s1995 caua fo| 001|0|eng d
020			_a9781452233451 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		4	_aRA440.5
082	0	4	_a362.1014 _223
245	0	0	_aDesigning health messages _h[electronic resource] : _bapproaches from communication theory and public health practice / _cEdward Maibach, Roxanne Louiselle Parrott, editors.
260			_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc1995.
300			_a1 online resource (xiii, 304 p.) : _bill.
520	8		_aHow do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness.
521			_aSpecialized.
588			_aDescription based on print version record.
504			_aIncludes bibliographical references and index.
650		0	_aMass media in health education.
650		0	_aHealth promotion.
655		7	_aElectronic books. _2local
700	1		_aMaibach, Edward.
700	1		_aParrott, Roxanne.
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9780803953987
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-messages
942			_2lcc _cEBOOKS
999			_c479483 _d479483