000			01443cam a2200349 a 4500
001			EDZ0000076806
003			StDuBDS
005			20161031105117.0
006			m||||||||d||||||||
007			cr |||||||||||
008			120418s2004 cau fo| 000|0|eng|d
020			_a9781452229669 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aHF5412 _b.G68 2004
082	0	4	_a658.803 _223
100	1		_aGovoni, Norman A. P.
245	1	0	_aDictionary of marketing communications _h[electronic resource] / _cNorman A. Govoni.
260			_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc2004.
300			_a1 online resource (v, 249 p.)
504			_aIncludes bibliographical references.
520	8		_aWith over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aMarketing _vDictionaries.
650		0	_aCommunication in marketing _vDictionaries.
655		7	_aElectronic books. _2local
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9780761927716
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/dictionary-of-marketing-communications
942			_2lcc _cEBOOKS
999			_c479516 _d479516