| 000 | 01494cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | EDZ0000063573 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105119.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 120315s2004 caua fo| 001|0|eng|d | ||
| 020 |
_a9781452229379 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _epn |
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| 049 | _aAlfaisal Main Library | ||
| 050 | 0 |
_aHF5823 _b.T273 2004 |
|
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 245 | 1 | 0 |
_aEffective advertising _h[electronic resource] : _bunderstanding when, how, and why advertising works / _cGerard J. Tellis. |
| 260 |
_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc2004. |
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| 300 |
_a1 online resource (203 p.) : _bill. |
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| 490 | 1 | _aMarketing for a new century | |
| 520 | 8 | _a'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aConsumers _xAttitudes. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9780761922537 |
| 830 | 0 | _aMarketing for a new century. | |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/effective-advertising |
| 942 |
_2lcc _cEBOOKS |
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| 999 |
_c479596 _d479596 |
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