| 000 | 01370cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | EDZ0000071556 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105126.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 120405s2004 cau fo| 001|0|eng|d | ||
| 020 |
_a9781452204611 (ebook) : _cNo price |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _epn |
||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 |
_aHF5823 _b.J7172 2004 |
|
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 | _aJones, John Philip. | |
| 245 | 1 | 0 |
_aFables, fashions, and facts about advertising _h[electronic resource] : _ba study of 28 enduring myths / _cJohn Philip Jones. |
| 260 |
_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc2004. |
||
| 300 | _a1 online resource (xvii, 310 p.) | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aHelping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 | _aAdvertising. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9780761927990 |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising |
| 942 |
_2lcc _cEBOOKS |
||
| 999 |
_c479857 _d479857 |
||