000			01577cam a2200349 a 4500
001			EDZ0000085033
003			StDuBDS
005			20161031105132.0
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007			cr |||||||||||
008			120516s2001 caua fo| 001|0|eng d
020			_a9781452204765 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aHF5414 _b.H36 2001
082	0	4	_a658.802 _223
245	0	0	_aHandbook of marketing and society _h[electronic resource]. / _cPaul N. Bloom, Gregory T. Gundlach, editors.
260			_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc2001.
300			_a1 online resource (xxii, 543 p.) : _bill.
504			_aIncludes bibliographical references and index.
520	8		_aThis book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aSocial marketing.
655		7	_aElectronic books. _2local
700	1		_aBloom, Paul N.
700	1		_aGundlach, Gregory T. _q(Gregory Thomas)
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9780761916260
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/handbook-of-marketing-and-society
942			_2lcc _cEBOOKS
999			_c480079 _d480079