000			01758cam a2200409 a 4500
001			EDZ0000020847
003			StDuBDS
005			20161031105132.0
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007			cr |||||||||||
008			120905s2011 cau fo| 001|0|eng|d
020			_a9781412996761 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aHF5415.3 _b.B323 2011
082	0	4	_a658.83 _223
245	0	0	_aHandbook of marketing scales _h[electronic resource] : _bmulti-item measures for marketing and consumer behavior research.
250			_a3rd ed. / _b[edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
260			_aLos Angeles, [Calif.] ; _aLondon : _bSAGE, _c2011.
300			_a1 online resource (xiv, 601 p.)
500			_aPrevious ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.
520	8		_aThis title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
504			_aIncludes bibliographical references and index.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aMarketing research.
650		0	_aConsumer behavior _xResearch.
655		7	_aElectronic books. _2local
700	1		_aBearden, William O., _d1945-
700	1		_aNetemeyer, Richard G., _d1956-
700	1		_aHaws, Kelly L.
700	1		_aBearden, William O., _d1945- _tHandbook of marketing scales.
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9781412980180
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_marketingscales3ed
942			_2lcc _cEBOOKS
999			_c480081 _d480081