000 01363cam a2200349 a 4500
001 EDZ0000083408
003 StDuBDS
005 20161031105133.0
006 m||||||||d||||||||
007 cr |||||||||||
008 120427s2011 caua fo| 001|0|eng d
020 _a9781452224879 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 0 _aHF5414
_b.W44 2011
082 0 4 _a658.8
_223
100 1 _aWeinreich, Nedra Kline.
245 1 0 _aHands-on social marketing
_h[electronic resource] :
_ba step-by-step guide to designing change for good /
_cNedra Kline Weinreich.
250 _a2nd ed.
260 _aLos Angeles, [Calif.] ;
_aLondon :
_bSAGE,
_cc2011.
300 _a1 online resource (xiv, 309 p.) :
_bill.
504 _aIncludes bibliographical references and index.
520 8 _aUsing examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
521 _aSpecialized.
588 _aDescription based on print version record.
650 0 _aSocial marketing.
655 7 _aElectronic books.
_2local
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781412953696
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/hands-on-social-marketing-2e
942 _2lcc
_cEBOOKS
999 _c480127
_d480127