| 000 | 01353cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | EDZ0000085137 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105135.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 120516s1998 caua fo| 001|0|eng d | ||
| 020 |
_a9781452231501 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _epn |
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| 049 | _aAlfaisal Main Library | ||
| 050 | 0 |
_aHF5823 _b.H58 1998 |
|
| 082 | 0 | 4 |
_a659.1 _223 |
| 245 | 0 | 0 |
_aHow advertising works _h[electronic resource] : _bthe role of research / _cedited by John Philip Jones. |
| 260 |
_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc1998. |
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| 300 |
_a1 online resource (358 p.) : _bill., facsims. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aBringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aJones, John Philip. | |
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9780761912415 |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/how-advertising-works |
| 942 |
_2lcc _cEBOOKS |
||
| 999 |
_c480207 _d480207 |
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