000 01640cam a2200373 a 4500
001 EDZ0000062261
003 StDuBDS
005 20161031105139.0
006 m||||||||d||||||||
007 cr |||||||||||
008 120312s2008 ii a fo| 001|0|eng d
020 _a9788132108436 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 0 _aHF1416
_b.M32 2008
082 0 4 _a658.84
_223
100 1 _aMathur, U. C.,
_d1938-
245 1 0 _aInternational marketing management
_h[electronic resource] :
_btext and cases /
_cU.C. Mathur.
260 _aNew Delhi ;
_aLondon :
_bSAGE,
_cc2008.
300 _a1 online resource (583 p.) :
_bill.
520 8 _aThis book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance.
521 _aSpecialized.
588 _aDescription based on print version record.
500 _aIncludes index.
650 0 _aExport marketing
_xManagement.
650 0 _aExport marketing
_zIndia
_xManagement.
650 0 _aInternational trade.
651 0 _aIndia
_xCommerce.
655 7 _aElectronic books.
_2local
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9780761936404
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/international-marketing-management
942 _2lcc
_cEBOOKS
999 _c480338
_d480338