000 01706cam a2200373 a 4500
001 EDZ0000076862
003 StDuBDS
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006 m||||||||d||||||||
007 cr |||||||||||
008 120418s2007 cauab fo| 001|0|eng|d
020 _a9781452224817 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 0 _aHM1221
_b.C87 2007
082 0 4 _a659.2
_223
100 1 _aCurtin, Patricia A.
_q(Patricia Ann),
_d1955-
245 1 0 _aInternational public relations
_h[electronic resource] :
_bnegotiating culture, identity, and power /
_cPatricia A. Curtin, T. Kenn Gaither.
260 _aThousand Oaks, [Calif.] ;
_aLondon :
_bSAGE,
_cc2007.
300 _a1 online resource (xiii, 304 p.) :
_bill., map.
520 8 _aThis work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
521 _aSpecialized.
588 _aDescription based on print version record.
504 _aIncludes bibliographical references and index.
650 0 _aPublic relations.
650 0 _aPublic relations
_vCross-cultural studies.
650 0 _aIntercultural communication.
655 7 _aElectronic books.
_2local
700 1 _aGaither, Thomas Kenneth.
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781412914154
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/international-public-relations
942 _2lcc
_cEBOOKS
999 _c480345
_d480345