| 000 | 01409cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | EDZ0000071625 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105142.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 120405s2004 enka fo| 001|0|eng|d | ||
| 020 |
_a9781446211311 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _epn |
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| 049 | _aAlfaisal Main Library | ||
| 050 | 0 |
_aHF5415 _b.C4845 2004 |
|
| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 | _aChaston, Ian. | |
| 245 | 1 | 0 |
_aKnowledge-based marketing _h[electronic resource] : _bthe 21st century competitive edge / _cIan Chaston. |
| 260 |
_aLondon : _bSAGE, _c2004. |
||
| 300 |
_a1 online resource (xi, 274 p.) : _bill. |
||
| 520 | 8 | _aDrawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aKnowledge management. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9781412900034 |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/knowledge-based-marketing |
| 942 |
_2lcc _cEBOOKS |
||
| 999 |
_c480442 _d480442 |
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