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001 EDZ0000085664
003 StDuBDS
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006 m||||||||d||||||||
007 cr |||||||||||
008 120522s2012 caua fo| 001|0|eng d
020 _a9781452240558 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 0 _aHF5415.2
_b.L383 2012
082 0 4 _a658.83
_223
245 0 0 _aLeading edge marketing research
_h[electronic resource] :
_b21st-century tools and practices /
_ceditors, Robert Kaden, Gerald Linda, Melvin Prince.
260 _aThousand Oaks, Calif. ;
_aLondon :
_bSAGE,
_c2012.
300 _a1 online resource (xix, 483 p.) :
_bill.
504 _aIncludes bibliographical references and index.
520 8 _aDesigned for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
521 _aSpecialized.
588 _aDescription based on print version record.
650 0 _aMarketing research.
655 7 _aElectronic books.
_2local
700 1 _aKaden, Robert J.
700 1 _aLinda, Gerald.
700 1 _aPrince, Melvin.
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781412991315
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/leading-edge-marketing-research
942 _2lcc
_cEBOOKS
999 _c480476
_d480476