| 000 | 01350cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | EDZ0000064210 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105146.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 120327s2001 enka fo| 001|0|eng d | ||
| 020 |
_a9781446220283 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _epn |
||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 |
_aHF5415 _b.B745 2001 |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aBrown, Stephen, _d1955 March 23- |
|
| 245 | 1 | 0 |
_aMarketing _h[electronic resource] : _bthe retro revolution / _cStephen Brown. |
| 260 |
_aLondon : _bSAGE, _cc2001. |
||
| 300 |
_a1 online resource (x, 262 p.) : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 | _aMarketing. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9780761968511 |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-the-retro-revolution |
| 942 |
_2lcc _cEBOOKS |
||
| 999 |
_c480606 _d480606 |
||