000 01506cam a2200349 a 4500
001 EDZ0000104892
003 StDuBDS
005 20161031105146.0
006 m||||||||d||||||||
007 cr |||||||||||
008 121017s2010 cau fo| 001|0|eng|d
020 _a9781452274836 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 0 _aHF5415.13
_b.C676 2010
082 0 4 _a658.8
_223
100 1 _aCrane, F. G.
_q(Frederick Gerard)
245 1 0 _aMarketing for entrepreneurs
_h[electronic resource] :
_bconcepts and applications for new ventures /
_cFrederick G. Crane.
260 _aThousand Oaks, Calif. ;
_aLondon :
_bSAGE,
_cc2010.
300 _a1 online resource (xii, 227 p.)
520 8 _aPoor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
521 _aSpecialized.
588 _aDescription based on print version record.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
650 0 _aSmall business marketing.
655 7 _aElectronic books.
_2local
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781412953474
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-for-entrepreneurs
942 _2lcc
_cEBOOKS
999 _c480607
_d480607