000			01484cam a2200349 a 4500
001			EDZ0000018929
003			StDuBDS
005			20161031105146.0
006			m||||||||d||||||||
007			cr |||||||||||
008			110110s2008 cau fo 001|0|eng|d
020			_a9780857028013 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		4	_aHF5415.2
082	0	4	_a658.83 _222
100	1		_aKolb, Bonita M.
245	1	0	_aMarketing research _h[electronic resource] : _ba practical approach / _cBonita Kolb.
260			_aLos Angeles, [Calif.] ; _aLondon : _bSAGE, _c2008.
300			_a1 online resource (xiii, 292 p.)
520	8		_aEssential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
521			_aSpecialized.
588			_aDescription based on print version record.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
655		7	_aElectronic books. _2local
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9781412947978
856	4	0	_3SAGE research methods _uhttp://methods.sagepub.com/book/marketing-research
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-research
942			_2lcc _cEBOOKS
999			_c480608 _d480608