000			01523cam a2200361 a 4500
001			EDZ0000063608
003			StDuBDS
005			20161031105151.0
006			m||||||||d||||||||
007			cr |||||||||||
008			120315s2002 caua fo| 001|0|eng|d
020			_a9781452231167 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aHF5415.126 _b.D76 2002
082	0	4	_a658.84 _223
100	1		_aDrozdenko, Ronald G.
245	1	0	_aOptimal database marketing _h[electronic resource] : _bstrategy, development, and data mining / _cRonald G. Drozdenko, Perry D. Drake.
260			_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc2002.
300			_a1 online resource (xxii, 398 p.) : _bill.
520	8		_aThis informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.
521			_aSpecialized.
588			_aDescription based on print version record.
504			_aIncludes bibliographical references and index.
650		0	_aDatabase marketing.
650		0	_aElectronic commerce.
655		7	_aElectronic books. _2local
700	1		_aDrake, Perry D.
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9780761923572
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/optimal-database-marketing
942			_2lcc _cEBOOKS
999			_c480789 _d480789