000 01474cam a2200349 a 4500
001 EDZ0000072070
003 StDuBDS
005 20161031105155.0
006 m||||||||d||||||||
007 cr |||||||||||
008 120412s2006 enka fo| 001|0|eng d
020 _a9781446212387 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 0 _aHF5415.15
_b.A89 2006
082 0 4 _a658.5
_223
100 1 _aAvlonitis, George J.
245 1 0 _aProduct and services management
_h[electronic resource] /
_cGeorge J. Avlonitis and Paulina Papastathopoulou.
260 _aLondon :
_bSAGE,
_cc2006.
300 _a1 online resource (viii, 270 p.) :
_bill.
504 _aIncludes bibliographical references and index.
520 8 _aProviding an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.
521 _aSpecialized.
588 _aDescription based on print version record.
650 0 _aProduct management.
655 7 _aElectronic books.
_2local
700 1 _aPapastathopoulou, Paulina.
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781412908658
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/product-and-services-management
942 _2lcc
_cEBOOKS
999 _c480949
_d480949