000			01653cam a2200397 a 4500
001			EDZ0000082894
003			StDuBDS
005			20161031105159.0
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008			120427s2010 caua fo| 001|0|eng|d
020			_a9781446251096 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aHF5415.55 _b.B375 2010
082	0	4	_a658.812 _223
100	1		_aBaron, Steve _q(J. Steve)
245	1	0	_aRelationship marketing _h[electronic resource] : _ba consumer experience approach / _cSteve Baron, Tony Conway, Gary Warnaby.
260			_aLos Angeles [Calif.] ; _aLondon : _bSAGE, _c2010.
300			_a1 online resource (viii, 202 p.) : _bill.
490	1		_aAdvanced marketing series
520	8		_aThe relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
504			_aIncludes bibliographical references and index.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aRelationship marketing.
650		0	_aCustomer relations.
655		7	_aElectronic books. _2local
700	1		_aConway, A. _q(Anthony)
700	1		_aWarnaby, Gary.
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9781412931229
830		0	_aAdvanced marketing series.
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/relationship-marketing
942			_2lcc _cEBOOKS
999			_c481074 _d481074