000 01471cam a2200349 a 4500
001 EDZ0000067551
003 StDuBDS
005 20161031105202.0
006 m||||||||d||||||||
007 cr |||||||||||
008 120405s2003 enka fo| 001|0|eng d
020 _a9781446215203 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 0 _aHD9980.5
_b.G55 2003
082 0 4 _a338.40688
_223
100 1 _aGilmore, Audrey.
245 1 0 _aServices, marketing and management
_h[electronic resource] /
_cAudrey Gilmore.
260 _aLondon :
_bSAGE,
_cc2003.
300 _a1 online resource (215 p.) :
_bill.
504 _aIncludes bibliographical references and index.
520 8 _aThis text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
521 _aSpecialized.
588 _aDescription based on print version record.
650 0 _aService industries
_xMarketing.
650 0 _aService industries
_xManagement.
655 7 _aElectronic books.
_2local
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9780761941583
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/services-marketing-and-management
942 _2lcc
_cEBOOKS
999 _c481198
_d481198