| 000 | 01668cam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | EDZ0000104784 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105205.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 121017s2010 ii a fo| 001|0|eng d | ||
| 020 |
_a9781446270271 (ebook) : _cNo price |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _epn |
||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 |
_aHF5415.1255 _b.S37 2010 |
|
| 082 | 0 | 4 |
_a658.827 _223 |
| 100 | 1 | _aSarin, Sharad. | |
| 245 | 1 | 0 |
_aStrategic brand management for B2B markets _h[electronic resource] : _ba road map for organizational transformation / _cSharad Sarin. |
| 260 |
_aDelhi ; _aLondon : _bSAGE, _c2010. |
||
| 300 |
_a1 online resource (xix, 262 p.) : _bill. |
||
| 520 | 8 | _aThis text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aProduct management. | |
| 650 | 0 |
_aBranding (Marketing) _zIndia. |
|
| 650 | 0 |
_aBrand name products _xManagement _zIndia. |
|
| 650 | 0 |
_aProduct management _zIndia. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9788132105220 |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets |
| 942 |
_2lcc _cEBOOKS |
||
| 999 |
_c481316 _d481316 |
||