000			01871cam a2200397 a 4500
001			EDZ0000077625
003			StDuBDS
005			20161031105205.0
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008			120418s2009 ii a fo| 0|0|0|eng d
020			_a9788132108146 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aJZ4841 _b.S77 2009
082	0	4	_a659.2 _223
245	0	0	_aStrategic research and political communications for NGOs _h[electronic resource] : _binitiating policy change / _cAccenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India.
260			_aNew Delhi ; _aLondon : _bSAGE, _cc2009.
300			_a1 online resource (xvii, 178 p.) : _bill.
504			_aIncludes bibliographical references.
520	8		_aThis book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aNon-governmental organizations.
650		0	_aStrategic planning.
650		0	_aSocial advocacy.
651		0	_aBruchsal (Germany)
655		7	_aElectronic books. _2local
710	2		_aSage eBooks
710	2		_aAccenture-Stiftung (Germany)
710	2		_aInternational University in Germany. _bSchool of Communication Management.
710	2		_aBanyan (Organization)
776	0	8	_iPrint version : _z9788132101208
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-research-and-political-communications-for-ngos
942			_2lcc _cEBOOKS
999			_c481323 _d481323