000			01554cam a2200361 a 4500
001			EDZ0000018855
003			StDuBDS
005			20161031105211.0
006			m||||||||d||||||||
007			cr |||||||||||
008			110110s2006 caua fo 001|0|eng d
020			_a9781412973380 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		4	_aHF5415.2
082	0	4	_a658.83 _222
245	0	4	_aThe handbook of marketing research _h[electronic resource] : _buses, misuses, and future advances / _cedited by Rajiv Grover, Marco Vriens.
260			_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc2006.
300			_a1 online resource (xi, 705 p.) : _bill.,.
520	8		_aPromoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.
521			_aSpecialized.
588			_aDescription based on print version record.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
655		7	_aElectronic books. _2local
700	1		_aGrover, Rajiv, _d1953-
700	1		_aVriens, Marco.
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9781412909976
856	4	0	_3SAGE research methods _uhttp://methods.sagepub.com/book/the-handbook-of-marketing-research
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_mktgresearch
942			_2lcc _cEBOOKS
999			_c481537 _d481537