000 01507cam a2200361 a 4500
001 EDZ0000019128
003 StDuBDS
005 20161031105213.0
006 m||||||||d||||||||
007 cr |||||||||||
008 110107s2002 cau fo 001|0|eng|d
020 _a9781412976046 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 4 _aBF637.P4
082 0 4 _a303.342
_222
245 0 4 _aThe persuasion handbook
_h[electronic resource] :
_bdevelopments in theory and practice /
_cJames Price Dillard, Michael Pfau [editors].
260 _aThousand Oaks, Calif. ;
_aLondon :
_bSAGE,
_cc2002.
300 _a1 online resource (xx, 874 p.)
520 8 _aThe Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.
521 _aSpecialized.
588 _aDescription based on print version record.
504 _aIncludes bibliographical references and index.
650 0 _aPersuasion (Psychology)
_xSocial aspects.
650 0 _aPersuasion (Rhetoric)
655 7 _aElectronic books.
_2local
700 1 _aDillard, James Price.
700 1 _aPfau, Michael,
_d1945-2009.
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9780761920069
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion
942 _2lcc
_cEBOOKS
999 _c481617
_d481617