000 02159cam a2200469 i 4500
001 EDZ0000052730
003 StDuBDS
005 20161031105216.0
006 m||||||||d||||||||
007 cr |||||||||||
008 111202s2012 caua fo| 001|0|eng|d
020 _a9781452218410 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_epn
049 _aAlfaisal Main Library
050 0 _aHM1196
_b.P47 2012
082 0 4 _a303.342
_223
130 0 _aPersuasion handbook.
245 1 4 _aThe SAGE handbook of persuasion :
_bdevelopments in theory and practice /
_cedited by James Price Dillard, Lijiang Shen.
246 3 0 _aHandbook of persuasion
246 3 0 _aPersuasion
250 _aSecond edition.
264 1 _aThousand Oaks, California :
_bSAGE Publications,
_c2012.
300 _a1 online resource (447 pages) :
_billustrations (black and white)
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
500 _aPrevious edition published in print as: The persuasion handbook. 2002.
504 _aIncludes bibliographical references and index.
520 8 _aPersuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
521 _aSpecialized.
588 _aDescription based on online resource; title from home page (viewed on December 18, 2014).
650 0 _aPersuasion (Psychology)
_xSocial aspects.
650 0 _aPersuasion (Rhetoric)
655 7 _aElectronic books.
_2local
700 1 _aDillard, James Price,
_eeditor.
700 1 _aShen, Lijiang,
_eeditor.
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781412983136
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion2ed
942 _2lcc
_cEBOOKS
999 _c481740
_d481740