000			01355cam a2200337 a 4500
001			EDZ0000067576
003			StDuBDS
005			20161031105222.0
006			m||||||||d||||||||
007			cr |||||||||||
008			120405s2003 enk fo| 001|0|eng d
020			_a9781446216156 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aHF5415.32 _b.S95 2003
082	0	4	_a658.8342 _223
100	1		_aSzmigin, Isabelle.
245	1	0	_aUnderstanding the consumer _h[electronic resource] / _cIsabelle Szmigin.
260			_aLondon : _bSAGE, _cc2003.
300			_a1 online resource (vi, 202 p.)
504			_aIncludes bibliographical references and index.
520	8		_aUniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aConsumer behavior.
655		7	_aElectronic books. _2local
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9780761947011
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/understanding-the-consumer
942			_2lcc _cEBOOKS
999			_c481942 _d481942