| 000 | 01488cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | EDZ0000071571 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105225.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 120405s2005 enk fo| 001|0|eng|d | ||
| 020 |
_a9781446211823 (ebook) : _cNo price |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _epn |
||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 |
_aHF5718.3 _b.B773 2005 |
|
| 082 | 0 | 4 |
_a808.066658 _223 |
| 100 | 1 |
_aBrown, Stephen, _d1955 March 23- |
|
| 245 | 1 | 0 |
_aWriting marketing _h[electronic resource] : _bliterary lessons from academic authorities / _cStephen Brown. |
| 260 |
_aLondon : _bSAGE, _c2005. |
||
| 300 | _a1 online resource (265 p.) | ||
| 520 | 8 | _aMarketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBusiness writing. | |
| 650 | 0 | _aMarketing. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9781412902663 |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/writing-marketing |
| 942 |
_2lcc _cEBOOKS |
||
| 999 |
_c482081 _d482081 |
||