000			01562cam a2200373 a 4500
001			EDZ0000159350
003			StDuBDS
005			20161031105238.0
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008			130912s1992 cau fo| 000|0|eng|d
020			_a9781483325521 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aRA440.55 _b.B33 1992
082	0	4	_a362.1014 _223
100	1		_aBacker, Thomas E.
245	1	0	_aDesigning health communication campaigns _h[electronic resource] : _bwhat works? / _cThomas E. Backer, Everett M. Rogers, Pradeep Sopory.
260			_aThousand Oaks, Calif. : _bSAGE, _c1992.
300			_a1 online resource (xv, 181 p.)
504			_aIncludes bibliographical references.
520	8		_aThis work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aMass media in health education.
650		0	_aCommunication in medicine.
655		7	_aElectronic books. _2local
700	1		_aRogers, Everett M.
700	1		_aSopory, Pradeep.
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9780803943315
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-communication-campaigns
942			_2lcc _cEBOOKS
999			_c482589 _d482589