000 01386cam a2200337 a 4500
001 EDZ0000158769
003 StDuBDS
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006 m||||||||d||||||||
007 cr |||||||||||
008 130912s2006 enka fo| 001|0|eng|d
020 _a9781483329192 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 0 _aHF5414
_b.A527 2006
082 0 4 _a361.00688
_223
100 1 _aAndreasen, Alan R.,
_d1934-
245 1 0 _aSocial marketing in the 21st century
_h[electronic resource] /
_cAlan R. Andreasen.
260 _aLondon :
_bSAGE,
_c2006.
300 _a1 online resource (xi, 264 p.) :
_bill.
504 _aIncludes bibliographical references and index.
520 8 _a'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.
521 _aSpecialized.
588 _aDescription based on print version record.
650 0 _aSocial marketing.
655 7 _aElectronic books.
_2local
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781412916332
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/social-marketing-in-the-21st-century
942 _2lcc
_cEBOOKS
999 _c482625
_d482625