000 01435cam a2200337 a 4500
001 EDZ0000159061
003 StDuBDS
005 20161031105240.0
006 m||||||||d||||||||
007 cr |||||||||||
008 130912s2011 cau fo| 001|0|eng|d
020 _a9788132112150 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_epn
049 _aAlfaisal Main Library
050 4 _aHD59.6
082 0 4 _a659.20954
_223
100 1 _aVilanilam, John V.
245 1 0 _aPublic relations in India
_h[electronic resource] :
_bnew tasks and responsibilities /
_cJ.V. Vilanilam.
260 _aLos Angeles, Calif. ;
_aLondon :
_bSAGE,
_c2011.
300 _a1 online resource (xvii, 291 p.)
504 _aIncludes bibliographical references and index.
520 8 _aA review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
521 _aSpecialized.
588 _aDescription based on print version record.
650 0 _aPublic relations
_zIndia.
655 7 _aElectronic books.
_2local
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9788132106296
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/public-relations-in-india
942 _2lcc
_cEBOOKS
999 _c482669
_d482669