| 000 | 01321cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | EDZ0000159367 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105246.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 130912s2008 enka fo| 001|0|eng d | ||
| 020 |
_a9781446280003 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _epn |
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| 049 | _aAlfaisal Main Library | ||
| 050 | 0 |
_aP96.M34 _bK86 2008 |
|
| 082 | 0 | 4 |
_a302.23068 _223 |
| 100 | 1 | _aK�ung-Shankleman, Lucy. | |
| 245 | 1 | 0 |
_aStrategic management in the media _h[electronic resource] : _bfrom theory to practice / _cLucy K�ung. |
| 260 |
_aLondon : _bSAGE, _c2008. |
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| 300 |
_a1 online resource (248 p.) : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aLucy K�ung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9781412903127 |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-management-in-the-media |
| 942 |
_2lcc _cEBOOKS |
||
| 999 |
_c482896 _d482896 |
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