000			01656cam a2200373 a 4500
001			EDZ0000158719
003			StDuBDS
005			20161031105247.0
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007			cr |||||||||||
008			130912s2006 enk fo| 001|0|eng|d
020			_a9781446280324 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aHF5415 _b.B4853 2006
082	0	4	_a658.8071 _223
100	1		_aBlythe, Jim.
245	1	2	_aA very short, fairly interesting and reasonably cheap book about studying marketing _h[electronic resource] / _cJim Blythe.
260			_aLondon : _bSAGE, _c2006.
300			_a1 online resource (146 p.).
490	1		_aVery short introductions
504			_aIncludes bibliographical references and index.
520	8		_aPacked full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aMarketing _xStudy and teaching.
650		0	_aMarketing.
655		7	_aElectronic books. _2local
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9781412930871
830		0	_aVery short introductions.
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/a-very-short-fairly-interesting-and-reasonably-cheap-book-about-studying-marketing
942			_2lcc _cEBOOKS
999			_c482929 _d482929