000 01931cam a2200445 i 4500
001 EDZ0000176003
003 StDuBDS
005 20161031105253.0
006 m||||||||d||||||||
007 cr |||||||||||
008 151110s2012 caua fob 0|0|0|eng|d
020 _a9781446262436 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_epn
049 _aAlfaisal Main Library
050 4 _aHF5415
082 0 4 _a174.96588
_223
245 0 0 _aMarketing ethics /
_cedited by N. Craig Smith and Patrick E. Murphy.
264 1 _aLos Angeles :
_bSAGE,
_c2012.
300 _a1 online resource (5 volumes) :
_billustrations (black and white).
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aSAGE library of marketing
504 _aIncludes bibliographical references.
505 0 _av. 1. Foundations of marketing ethics -- v. 2. Positive marketing ethics -- v. 3. Normative marketing ethics -- v. 4. Ethical issues in marketing -- v. 5. New and emerging ethical issues in marketing.
520 8 _aThis five-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.
521 _aSpecialized.
588 _aDescription based on print version record.
650 0 _aMarketing
_xMoral and ethical aspects.
650 0 _aBusiness ethics.
655 7 _aElectronic books.
_2local
700 1 _aSmith, N. Craig,
_d1958-
_eeditor.
700 1 _aMurphy, Patrick E.,
_d1948-
_eeditor.
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781446208106
830 0 _aSAGE library of marketing.
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/navigator-marketing-ethics
942 _2lcc
_cEBOOKS
999 _c483165
_d483165