000 02103cam a2200433 i 4500
001 EDZ0000158361
003 StDuBDS
005 20161031105254.0
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007 cr |||||||||||
008 130912s2013 cauab fo| 0|0|0|eng|d
020 _a9781446286302 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_epn
049 _aAlfaisal Main Library
050 0 _aHF5414
_b.S623 2013
082 0 4 _a658.8
_223
245 0 0 _aSocial marketing /
_cedited by R. Craig Lefebvre.
264 1 _aLos Angeles :
_bSAGE,
_c2013.
300 _a1 online resource (6 volumes) :
_billustrations (black and white), maps (black and white).
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
336 _acartographic image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aSAGE library in marketing
504 _aIncludes bibliographical references.
505 0 _av. 1. Social marketing : conceptual frameworks and common ground -- v. 2. Social marketing in the developed world -- v. 3. Social marketing in developing countries -- v. 4. Social marketing in developing countries (continued) -- v. 5. Applications of social marketing for sustainable behavior and environmental protection -- v. 6. Social marketing: deepening and expanding the impact.
520 8 _aBringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism.
521 _aSpecialized.
588 _aDescription based on print version record.
650 0 _aSocial marketing.
655 7 _aElectronic books.
_2local
700 1 _aLefebvre, R. Craig,
_d1959-
_eeditor of compilation.
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9781446253113
830 0 _aSAGE library in marketing.
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/social-marketing
942 _2lcc
_cEBOOKS
999 _c483184
_d483184